ITIS Web Developers News Articles

For the act of optimizing your website itself, it’s less about gaming the system and more about marketing and usability. The most effective way to rise in the ranks is to make sure your website is the type of site Google wants to show people. Here are a few ways to do that.

It’s a question that I am often asked by my clients who are looking to launch their digital marketing strategy: should they focus on Search Engine Optimization (SEO) or Pay-Per-Click (SEM, PPC)?

Too many people are under the impression that their online marketing presence should be guided by one strategy or the other. I’m here to tell you that the most effective digital marketing strategies take a blended approach, using components of both tactics.

One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements.

Fortunately Google has shared plenty of clues on how to do that like encouraging us to think like engineers who ask these 13 questions to generating SEO friendly posts.

That’s great for the future, but what about the content that exists on your site now…the content that you created based on the old algorithm rules? If you don’t fix it, Panda could hurt you.

Here’s what you need to look for and how to fix it.

Sun Life was impressed with Best Buy’s content marketing strategy and how the retailer had created BestBuyOn to educate consumers. The content-driven site entertains consumers while informing them about how to select and get the most from their electronics.

“We felt that by adopting a similar strategy, we could remove the intimidation factor,” says Diehl. “Creating educational content allows people to better understand their problems and opportunities. It also gives them knowledge and a sense of empowerment when they are ready to take action.”

Think of your website in tiers, those tier represent the natural data hierarchy of your website. Starting with your home page (in the root folder), this is tier 1 and the starting point for your SEO.

What you ultimately want is insurance search engine optimization that works effectively and gets you conversions when people visit your site. You need to have an insurance website design that speaks to people professionally and offers them precisely what they need – quotes, blogs, articles full of information they can use, and news releases that tell them about changes in the insurance industry and how those changes will affect them. In other words, you need to have quality insurance marketing going out consistently.

There’s a finite amount of real estate on the first page of Google. Very few people – like less than 15% – continue to page 2, so maximizing your first page real estate is critical. More people investing in SEO, means you have to do more SEO today than you did 2 years ago to get the same results

As I never wrote a ‘2012 predictions’ post, here are five things I think this shift towards social search will make us think about more as online marketers.

first and foremost, on-page optimization is about 10 times as effective at improving page-ranking as doing nothing to optimize for search. The message, of course: Don't let your site sit idly by and expect it to improve its rankings in search queries.

The Internet has overtaken the yellow pages and will likely replace them in the next 3 years.

Webpreneur Stanley K. Burrell, better known as former rapper MC Hammer, is working on a new search engine called WireDoo.

Keyword research isn’t the most fun or glamorous component of any SEO campaign, but it is the most important. If you don’t target the right keywords, your site won’t rank well for appropriate search queries and your target audience won’t be able to find you.

It’s 2011 and the search engine optimization business is a multi-billion dollar operation. Yet some marketing teams still don’t use this platform to its fullest potential.

It is the responsibility of webmasters to work with the marketing team to ensure youre' making the most of sitelinks, and to use Google Webmaster Tools to request the removal of any you don’t like.

In short, link building is the process of establishing relevant relationships between your site and other sites. This can take the form of reciprocal linking, being featured on a directory, or having your website listed in online publications such as ezines but regardless of the method, the result is a rise in your website’s calculated popularity

You may have noticed that Google has started using data from Google+ in search results. For a user this is intriguing and potentially useful - it personalises your search experience.

For brands it begins to explain the benefit you can get from Google+, as well as showing how you should make the most of the opportunities that it offers.

Small business marketing used to mean direct mailings, flyers, and postcards listing the latest deals, promotions and specials.

The Internet has changed all that. Today marketing your small business means doing things to help you gain visibility on the Web. It’s about reaching real-life customers through online portals and giving them a reason to come visit you in store. Below are 9 ways small business owners can market their businesses online. Ideally, you’re already doing a combination of these.

Any link is a good link...The first thing many people learn about SEO is that links are the currency of the search engines...People often take this to mean that they should get as many links as they can, wherever and however they can, he said. However, bad links can be costly.

From an SEO perspective, it’s actually much more effective to target geo-specific keyword phrases. Geo-targeting will help attract visitors in your own local area when you optimise your website for search queries with a geographic preference, such as ‘Cheshire chimney sweep’.