Posted By:: R. Brock
It’s a question that I am often asked by my clients who are looking to launch their digital marketing strategy: should they focus on Search Engine Optimization (SEO) or Pay-Per-Click (SEM, PPC)?
Too many people are under the impression that their online marketing presence should be guided by one strategy or the other. I’m here to tell you that the most effective digital marketing strategies take a blended approach, using components of both tactics.